How much do the Chinese love online shopping?
In China, 36% of people shop online at least once a week. Black Friday in the US, Singles' Day in China - what's the big difference? Black Friday is an event with 40 years of history under its belt, and it comes on the first Friday after Thanksgiving - just in time for Christmas sales. By comparison, Singles' Day is relatively young: it has been established as a shopping holiday less than 10 years ago. How big is it, then? In 2019 alone, the number of shoppers on Singles' Day reached 500 million!
Editorial note: The body below describes the 2019 shopping environment. The sourced figures above are historical, and the unsupported 36% claim in the original text should not be treated as verified.
Authoritative historical source: CNNIC: 44th Statistical Report on Internet Development in China; Hangzhou market supervision: 2019 Singles' Day consumption summary. Accessed August 5, 2026.
36%的中国人每周至少网购一次。 美国有黑色星期五，中国有双十一购物节。 不同的是， 黑五已经40年了，但是双十一是中国近10年来新创造的一个节日。 而这个节日有多盛大呢？去年双十一的消费者已经突破了5亿。
Frequently Asked Questions
How many people shopped online in China in 2019?
CNNIC reported 639 million online shoppers by June 2019, representing 74.8% of China's internet users at that time.
How many users joined the 2019 Singles' Day shopping period?
A Hangzhou market-supervision summary reported more than 500 million users participating through Taobao and Tmall.
Is the article's 36% weekly-shopping figure verified?
No. The migrated article contains the figure, but its source and survey method were not retained, so it is not presented here as an independently verified fact.
Scope: These answers summarize this article. Language and cultural usage can vary by context, speaker, region and time.
